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Writer's pictureElam Hair Studio Team

Authentic Beauty Concept Selects Elam Hair Studio for a London Fashion Week Partnership



At Elam Hair Studio, we're all about celebrating the artistry and innovation of hair fashion. So when the opportunity arose to participate in an exclusive event like London Fashion Week, you can bet we jumped at the chance! Thanks to our wonderful partnership with Authentic Beauty Concept (ABC), we are thrilled to announce that we've secured a spot on UK Advocate Joseph Ferraro's backstage hair team for a spring/summer show in London on Sunday, 17th September 2023. Check our 1st entry here and 2nd entry here.



Stepping into the Spotlight

To enter this exciting competition, ABC asked partner salons like ours to recreate Joseph's stunning high-fashion ponytail, which was featured in a captivating reel on Instagram. Our passionate and creative team eagerly took on the challenge, working together to produce not just one, but two incredible entries for the competition.


And guess what? On the 1st of September, we received the thrilling news that we were selected to participate in this prestigious event! It's safe to say that excitement is an understatement.



Why London Fashion Week Excites Us

As a salon that lives and breathes all things hair fashion, being part of London Fashion Week is a dream come true. Here's why we're absolutely buzzing about this opportunity:

  1. Innovation at Its Finest: London Fashion Week is renowned for pushing the boundaries of style and beauty. It's where fashion trends are born, and where hair becomes an integral part of the runway experience. We can't wait to immerse ourselves in the world of cutting-edge hairstyling.

  2. Creative Expression: The runway is a playground for creativity, and this event will allow our talented team to flex their creative muscles like never before. We're excited to create jaw-dropping hairstyles that leave a lasting impression.

  3. Networking Galore: Rubbing shoulders with industry experts, designers, and models will open doors to new collaborations and partnerships. We're eager to connect with like-minded professionals who share our passion for beauty and fashion.

  4. Inspiration Overload: London Fashion Week is a melting pot of inspiration. We anticipate soaking up new ideas, techniques, and trends that we can bring back to our loyal clients at Elam Hair Studio.

Stay Tuned for More

The journey to London Fashion Week promises to be an unforgettable experience, and we can't wait to share every exciting moment with you. Keep an eye out for our upcoming blog post where we'll delve into our backstage adventure, the stunning hairstyles we create, and the invaluable lessons we learn along the way.


Thank you for being a part of our hair fashion journey. We couldn't do it without the incredible support of our clients and partners like ABC. London Fashion Week, here we come! 💃✨ #ElamAtLFW #HairFashionista #LondonFashionWeek

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2 Comments


Jo Perkins
Jo Perkins
Sep 02, 2023

OMG! So pleased for you guys, you are awesome! Best wishes to you all Jo Perkins

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Elam Hair Studio
Elam Hair Studio
Sep 22, 2023
Replying to

Thank you so much Jo, we had an amazing experience, will post a blog about it soon.X

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